THE HARDEST HARD THING revamp_odeqd23 April 8, 2022


Indispensable lessons for people who lead

The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz.  Published by Harper Business, 2014.  $15.00 paperback, 304 pages.  ISBN-13 978-0547265452

It seems like starting an entrepreneurial business is all the rage these days.  But there is more to starting a business than just thinking about it, and Ben Horowitz faces this challenge head-on.  He uses his experience of building and running a highly respected Silicon Valley business to ask and answer some of the tough questions that even business school doesn’t cover.  He is refreshingly honest about both the benefits and the difficulties in starting and running your own business.  Horowitz covers everything from competitors to having a CEO mentality to knowing when to cash in.  As an added plus, you will find rap lyrics that highlight and amplify his lessons!  These lessons will be beneficial to all business owners, whether you’re a newbie or a seasoned entrepreneur.